Product Insights

Product Insights

The success of any business depends on its ability to measure and analyze its performance on a regular basis, and make informed decisions based on these insights. To help sellers monitor and optimize performance, noon offers a range of tools and features that provide valuable data and analytics. In this article, we will focus on the following dashboards: 

 I. Product Insights

The Product Insights will indicate trends such as Buy Box, price competitiveness, and products with zero stock. It also gives a brief overview of your sales, SKUs that are not winning the Buy Box, and the SKUs that are non-price competitive.

 How can I use the Products Insights dashboard?

To access the Products Insight Dashboard; click Reports and select Products Insights.

 Definition of Key Performance Factors and Tabs

1. Sales Overview: this tab displays total sales, units sold, and average selling price for the past 30 days, with filters available to search by date, country, or marketplace. It also indicates changes in performance factors and allows searching by product title.
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2. SKUs Summary: this tab displays the average selling price, gross merchandise value, and units sold for individual SKUs within a selected date range, with filter options available.

3. Trends: graphs display the performance of your listings in terms of the Buy Box trend, price competitiveness of SKUs, and SKUs with zero stock trend.

4. Non Price Competitive SKUs: this tab helps you understand the details of SKUs whose pricing is not competitive when compared to other sellers who have listed the same item on our platform.

5. SKUs Missing the Buy Box: this tab displays information on SKUs that are competitive in certain performance factors but have room for improvement in other factors. If these improvements are made, these SKUs can also compete with the winning offers.

6. Zero Stock SKUs: this tab displays information on SKUs that are currently out of stock in the inventory.

 Tips for Effective Inventory Management

These tips will help you use the dashboard even more effectively and improve your performance.
  1. Price and stock updates: Check the dashboard regularly for top-selling SKUs to ensure competitive pricing and enough stock to meet demand.
  2. Boost low-selling SKUs: The dashboard provides data on low-selling SKUs, allowing you to update models, versions, and prices to stay competitive.
  3. Zero stock SKUs: Keep track of out-of-stock SKUs through the dashboard and replenish to meet demand.
  4. SKU comparison: Compare high and low-selling SKUs on the dashboard and implement successful strategies on low-selling SKUs.

 

That’s it!

 

Got questions?

Reach out to seller@noon.com




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