Analyzing Detailed Target Performance Report

The detailed targeting performance report contains performance metrics broken down by customer search terms and child categories

Report Name	What It Provides	Why Is It  Used
Detailed Target Performance Report	Lists performance metrics (Views, Clicks, Sales, Spend, ROAS) for each customer search term and child category.	Helps discover new targets, identifies high-performing targets and optimizes bids.

Note: This report is not available for Display Ads.

Column Breakdown

Column	Description
Campaign Name	The name of the campaign the targeting report belongs to.
Start Time	The date and time the campaign started.
End Time	The date and time the campaign ended.
Customer Search Term / Child Category	The actual search term or category being targeted.
Views	The number of times the ad was shown for each target.
Clicks	The number of clicks on the ad for each target.
CTR	Click-through rate (Clicks / Views * 100) for each target.
Sales	The number of sales attributed to this to each target.
Spend	The total cost spent on each target.
ROAS	Return on Ad Spend (Sales Revenue / Spend) for each target.

Note: The report lists out metrics as per the filtered date range that is selected before downloading it.

Analysis Procedures for Campaigns with Based on their Targeting Method

The steps involved in the analysis of the report differ depending on the targeting method of the campaign.  

 Auto Targeting Campaigns 

• Examine the "detailed target performance" report after 10-15 days of running a campaign

• Increase bids for high-performing targets that show strong CTR, conversions and ROAS

• Lower bids for underperforming targets that consume budget with low conversion rates

• Segment high-performing search terms to be used in a manual targeting campaign 

• Create a new manual Broad Category/Phrase Match campaign with refined keywords and categories.
  

Tip: select relevant SKUs and set an optimal bid before launching the new campaign.

Manual Targeting Campaigns 

 Broad Category/ Phrase Match Campaigns 

• Review manual campaign performance after 10-15 days

• Identify high-performing targets that directly led to conversions 

• Create new campaigns with exact targeting or specific sub-categories
  

 Subcategory/ Exact Match Campaigns

1. Repeat the process and fine-tune bidding based on data analysis
   

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