Analyzing the Campaign Report
The campaign report provides an overview of the campaign's performance. The data in the report reflects the filtered date range you have selected before downloading it.
Sheet Name | Availability | What It Provides | Why is it Used |
SKU Report | Product Ads Brand Ads | Views, Clicks, CTR, Spend, Revenue, and ROAS per advertised SKU in a campaign. | Used to analyze the performance of individual advertised SKUs in a campaign. |
Targeting Report | Product Ads Brand Ads | Targeting Type, Views, Clicks, CTR, Spend, and Revenue per target for a campaign. | Helps evaluate the effective performance of each selected target in a campaign. |
SKU Cross Target Report
| Product Ads Brand Ads |
Advertised SKU-level performance across multiple targeting types (queries/keywords/categories) in a campaign.
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Helps analyze which targeting approaches work best for specific SKUs.
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Campaign Report | Product Ads Brand Ads Display Ads | Lists performance metrics of the campaign. | Provides an overall performance summary. |
Column BreakdownSKU Report
Column | Description |
Campaign Name | The name of the campaign the advertised SKU belongs to. |
Date Range | The date range is selected by the user before downloading the report. |
SKU (Stock Keeping Unit) | The unique identifier of the individual advertised product. |
Views | The number of times the SKU was viewed as an Ad. |
Clicks | The number of times the advertised SKU was clicked. |
CTR | The Click-Through Rate, is defined as the percentage of impressions that resulted in clicks (Clicks / Views * 100) on the advertised SKU. |
Spend | The total amount spent on advertising this SKU. |
Revenue | The revenue generated from this SKU as an Ad. |
ROAS | Return on Ad Spend (Revenue / Spend) of the advertised SKU. |
Targeting Report
Column | Description |
Campaign Name | The name of the campaign. |
Date Range | The selected date range by the user before downloading the report. |
Targeting Type | The type of targeting used (e.g., keyword, category). |
Target Value | The specific target (e.g., exact keyword or category). |
Views | The number of times the ad appeared for this target. |
Clicks | The number of times users clicked on the ad. |
CTR | Click-Through Rate (Clicks / Views * 100). |
Spend | The total amount spent on this target. |
Revenue | The total revenue generated from this target. |
Note: This report provides data for the selected targets in a campaign. For auto-targeting, the report will display "auto keyword" without details of the actual keyword matched. For manual targeting, phrase match keywords (e.g., "air fryer") will aggregate data for all variations of the keyword, while exact match will only reflect performance for the exact term. However, this report does not provide a breakdown of actual search terms that triggered the ad.
For insights into actual customer search terms and a more detailed breakdown of performance by matched keywords or categories, refer to the Detailed Target Performance Report.
SKU Cross Target Report
Column | Description |
SKU (Stock Keeping Unit) | The unique identifier of the individual advertised product. |
Type | The target type keyword or category. |
id_target* | The unique identifier of the actual keyword or category being targeted. |
Matching Strategy | The match type of the actual target keyword (exact or phrase) or auto. |
Target* | Your actual targeted keyword or category. |
Customer Query | The actual keyword or category searched or browsed by the customer. |
Views | The number of times the advertised SKU was seen by customers per query. |
Clicks | The number of clicks an advertised SKU received per customer query. |
Orders | The number of units generated from the advertised SKU per customer query. |
ATC (Add to Cart) | The number of times the advertised SKU was added to the cart per customer query. |
Spend | The total ad spend for the advertised SKU per customer query. |
Revenue | The total revenue generated for the advertised SKU per customer query. |
CTR (Click-Through Rate) | The percentage of impressions that resulted in clicks (Clicks / Views * 100) on the advertised SKU per customer query. |
ROI (Return on Investment) | Measures the effectiveness of ad spend (Revenue / Spend) for a given advertised SKU per customer query. |
Note: The Target and id_Target columns are only available for manual targeting campaigns.Campaign Report
Column | Description |
Campaign Name | The name of the campaign. |
Start Date | The start date of the campaign. |
End Date | The end date of the campaign. |
Views | The number of times any ad in the campaign was viewed. |
Clicks | The number of clicks on ads in the campaign. |
PPV | The number of Product Page Views of ads from this campaign |
ATC | Add to Cart count from this campaign. |
Total Orders | Total number of orders placed from this campaign. |
Spend | The total cost incurred in running the campaign. |
Total Revenue | The total revenue generated from the campaign. |
ROAS | Return on Ad Spend (Total Revenue / Spend) of the campaign. |
New-to-Brand Orders | The total orders that this campaign generated from new-to-brand customers. |
New-to-Brand Revenue | The total campaign revenue generated from new-to-brand customers.
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