Campaign Optimization

Campaign Optimization

Improve your campaigns' performance by adjusting the necessary parameters to achieve your advertising goals. The below articles aim to assist your campaign optimization journey and help you understand all the insights available on the Ad Manager

Campaign best practices

Understanding your metrics and reports

  1. Guide to Performance Metrics
  2. How to Download Campaign Reports
  3. Analyzing Detailed Target Performance Report
    • Related Articles

    • Analyzing the Campaign Report

      The campaign report provides an overview of the campaign's performance. The data in the report reflects the filtered date range you have selected before downloading it. Sheet Name Availability What It Provides Why is it Used SKU Report Product Ads ...
    • How to Download Campaign Reports

      Keeping track of your campaigns’ performances through reports is imperative to improve future campaigns. It is where you can find and various valuable insights. How to download Individual campaign reports Select the date range for which you want the ...
    • How to Scale Your ads with noon ads

      In the fast-moving world of retail media advertising, optimizing ad performance and budget efficiency is key to success. noon’s ad platform provides advertisers with powerful tools to refine their strategies, ensuring they reach the right customers ...
    • Analyzing Detailed Target Performance Report

      The detailed targeting performance report contains performance metrics broken down by customer search terms and child categories Report Name What It Provides Why Is It Used Detailed Target Performance Report Lists performance metrics (Views, Clicks, ...
    • Guide to Performance Metrics

      Performance metrics definitions Performance metric Definition Spends* This is the total amount you have spent in running ad campaigns in the given time frame. Return on advertising spend (ROAS)* ROAS is calculated by dividing total ad sales by the ...