Vantage Analytics: Your Ultimate Brand Analytics Hub

Vantage Analytics: Your Ultimate Brand Analytics Hub

In today’s fast-paced e-commerce landscape, the difference between products that lead and those that lag is how fast they can turn data into action. Vantage Analytics is a powerful analytics platform designed specifically for products to gain granular, data-driven insights into sales, customer behavior, and market trends.

This guide provides a comprehensive walkthrough of the tool, its specialized reports, and how you can use these insights to optimize your strategy on noon.

Accessing Vantage Analytics

To begin exploring your product's performance, follow these steps within the noon Partners portal:
- Log in to your noon Partners account and on the Seller Lab homepage, click on the navigation menu on the left-hand side. Then scroll down and click on Vantage Analytics to enter the hub.


- You will be redirected to the Vantage Analytics dashboard to view all the detailed information about your SKUs and their performance. 


- You can navigate through the main sidebar menus to access specific insights and performance reports.
  1. Purchases: Access the Sales Performance Hub for high-level revenue metrics or the Sales Funnel to track the customer journey from discovery to purchase.
  2. Customers: Deep-dive into the Customer Segment or Customer Loyalty report to gather more insights into who is buying your products.
  3. Partner Rank: Monitor your competitive position with the Partner Rank report.
  4. Search: Optimize your visibility using Product Search Ranking and Top and Search Terms insights.
  5. Commercial: Review operational data, including Pricing, Stock, and Assortment insights.

Notes
Note: If you cannot see the tool or need access enabled, please reach out to your Account Manager or email seller@noon.com.

Core Features & Reports

Vantage Analytics platform is organized into specialized modules designed to give you a 360-degree view of your business. By transforming millions of platform interactions into clear, visual data, these reports empower you to make informed decisions rather than guessing.

Now lets understand each of the modules on the sidebar menu in detail. 
Purchases

Sales Performance

The Sales Performance Hub is your strategic command center within Vantage Analytics.This tool takes millions of data points from the platform and turns them into simple, clear charts that show you exactly how much money you are making (GMV) and how many items you are selling (Units).

- To begin, navigate to the Purchases tab in the Vantage sidebar and select Sales Performance.

- To ensure you are viewing the most relevant data for your current business objectives, use the filter bar at the top of the hub. 
  1. Granularity: Toggle between Daily, Monthly, or Quarterly views.
  2. Filters: Refine your data by Marketplace (noon, Supermall, Minutes), Location, Category, Date Range, or specific SKUs.

- Further scrolling down in the dashboard will show the primary performance metrics. These provide an immediate "health check" for your account:
  1. Total GMV: View your total sales value in your local currency for a selected time period.
  2. Total Units: Track the total number of items sold during the selected period.
  3. Year-over-Year (YoY) Growth: Each of these KPIs includes a percentage indicator showing growth or decline compared to the same timeframe last year.

- It is as important to understand when your sales happen as it is to know what you sold. The trend analysis section provides a visual historical context.
  1. Sales (GMV) Trend Analysis: This chart shows your sales value over time, typically comparing the current year against the previous year. Use this to identify seasonal peaks, such as Ramadan or Yellow Friday, and ensure your strategy is prepared for recurring surges.
  2. Ad-Driven GMV Trend Analysis: This section quantifies the direct impact of your noon Ad campaigns. It displays the percentage of your total GMV that originates from Ads, helping you calculate the Return on Ad Spend (ROAS) and justify your marketing budget.

  1. Sales Units Trend Analysis: Monitors the volume of units sold over time to inform Inventory planning and Supply chain needs.
  2. Ad-Driven Units Trend Analysis: Track what percentage of your physical unit movement is being driven by paid advertising campaigns.


- Vantage Analytics doesn’t just show you how you are doing; it shows you how you are performing relative to the broader noon ecosystem
  1. GMV Growth Benchmark: This chart compares your revenue against the noon category average. If the category is growing but your account is flat, it may be time to review your pricing or assortment.
  2. Units Growth Benchmark: This chart compares how your item sales are growing compared to other accounts in your category. It helps you see if you are selling items faster than the market average or if you are falling behind.


- You can focus your attention where it matters most. The Top 5 Products panel identifies the SKUs that contributed the most to your overall GMV and also the units sold.


- You can use the Download Data button to export your reports into CSV format for internal reporting or advanced analysis. This is available only as a premium feature.

Sales Funnel

The Sales Funnel in Vantage Analytics is designed to help you visualize and track the complete customer conversion journey. By monitoring this funnel, you can identify exactly where potential buyers are dropping off and optimize your sales performance.

- To begin, navigate to the Sales tab in the Vantage sidebar and select Sales Funnel. The dashboard provides a high-level visualization of your account's conversion journey across four key stages.
  1. Product Impressions: The total number of times your products were seen by shoppers on the app 
  2. Glance Views (GVs): The number of times shoppers clicked to view your specific product detail pages.
  3. Add to Cart (ATC): The total number of times products were added to a shopping cart.
  4. Purchase: The final number of sold units. 
Info
Note: At the bottom, you will also notice the percentage of potential customers moving ahead in the funnel compared to the previous stage.


- If you further scroll down, you will find total values and percentage growth indicators (compared to the same time last year) for critical conversion metrics.
  1. CTR (Click-Through Rate): Measures how effectively your impressions turn into product views.
  2. CR (Conversion Rate): Your overall conversion performance from clicks to units sold.
  3. ATC Conversion: The rate at which shoppers who clicked on the product, and then added it to their cart.
  4. Cart Conversion: The rate at which shoppers with items in their cart completed the purchase.


- The funnel is broken down into three actionable sections to help you diagnose performance bottlenecks.

1. Product Discovery 
This section focuses on the very top of your funnel.
  1. Total Impressions : This graph displays the trend of total impressions that you have received over time. Impressions indicate how often users were exposed to a product, contributing to overall business awareness. 
  2. Ad- Driven Impressions: This graph displays the trend of impressions that you have received from the Ads.
  3. Impressions Growth Benchmark: This chart compares your average impressions count (how many times your products are seen) to the average of all other sellers in your category. It shows whether your account is gaining more or less attention than the market average.
Info
Note: All information shown in these graphs comes specifically from customer activity on the noon app.





2. Product Interest
This section analyzes how well your products engage shoppers once they are found.
  1. Total Glance Views: Monitor the total number of visits your product detail pages receive over time.
  2. Glance Views (GVs) Growth Benchmark: This chart compares the average number of clicks on your products compared to the average of other brands in your category. It shows if you are gaining customer interest faster than the market or if you are falling behind.


3. Converting Interest into Action
This section provides the data needed to fix the leaks in your funnel where users may be exiting before buying.
  1. CTR Analysis: Evaluate the ratio of clicks to impressions to determine if your product titles and images are attractive enough to click.
  2. Conversion Analysis: Track the conversion from product clicks to actual units sold.
  3. Add-To-Cart Conversion: Pinpoint if shoppers are interested enough to add items to their cart but are dropping off before the final step.
  4. Cart Conversion: Measure your final closing rate to see how many shoppers successfully check out after adding your products to their cart.




Customers

Customer Profiles

The Customer Profiles report provides a detailed demographic breakdown of your shoppers. You can use these insights to tailor your product messaging and imagery to attract your most active audience.

- To begin, navigate to the Customers tab in the Vantage sidebar and select Customer Profiles.


- You will also be seeing some additional filters like Customers, GMV, Units and other filters by which you can check the details on this page.


1. Distribution Summary
You can analyze your audience through three primary distributions for any given quarter or full year.
  1. Nationality Distribution: Identify which nationalities are shopping for your products. This is essential for localizing promotions or tailoring product bundles to specific cultural groups.
  2. Age Bracket Distribution: Understand the age segments contributing to your sales (e.g., 25–34, 35–44, 45+). If 70% of your audience is under 30, consider using more casual language and lifestyle-focused creatives.
  3. Gender Distribution: See the percentage split between Male and Female shoppers to refine your product development and ad targeting.




2. Distribution Summary (Every Quarter)
You can also have a summary of the trend shifts for your audience on the basis of age, gender, and nationality shifts every quarter to spot emerging segments, such as a rising interest from Gen Z shoppers.




3. Geographical Area Distribution
If you further scroll down, you can also use the City View or Neighborhood View in the Geographical Area Distribution section to see exactly where your customers are located across the UAE, KSA, and Egypt. This helps you optimize logistics and regional ad spend.


Customer Loyalty

The Customer Loyalty module is designed to help you understand the loyalty of your customer base and how effectively your account converts first-time buyers into loyal fans.

- To begin, navigate to the Customers tab in the Vantage sidebar and select Customer Loyalty.


1. New vs. Repeat Customers
This section helps you track your customer acquisition and retention performance across time with a flexible definition of “New Customers” ranging from the last 30 to 365 days.
  1. New Customers: Shoppers who made their first-ever purchase from your account occurred within the selected window.
  2. Repeat Customers: Shoppers who made two or more purchases within that same window.
  3. GMV Breakdown: Compare the revenue generated by first-time buyers versus returning loyalists to assess the "quality" of your revenue growth.

  1. You can also view this information in the graphs with a month-on-month (MoM) comparison.


2. Retention & Repeat Behavior
This section in the Customer Loyalty helps you to identify critical hurdles in your loyalty funnel with these key metrics:
  1. Customer Retention Rate: The percentage of customers who return to make at least one additional purchase after their first.
  2. Repeat Purchase Rate: The overall share of your customers who have shopped with you more than once.
  3. Average Time to 2nd Purchase: The average time by the customer to return for a second purchase (e.g., 7 days). This helps you to better time your ad campaigns.

  1. You can also check these numbers (for a certain period) clearly explained on the graph for better visibility. These graphs include the Retention Rate, Repeat Purchase Rate, Time for Second Purchase, and the Purchase Frequency.



3. Long-Term Value & Purchase Behavior
This section helps you understand the lifetime health of your shoppers and allows you to justify higher marketing investments for high-value leads.
  1. Average Customer Lifetime: Identify the average duration a shopper remains active with your account, from their first purchase to their last.
  2. Customer Lifetime Value (LTV): Measure the total GMV generated per customer over their active lifespan with your account.
  3. Organic vs. Ads Life Time Value: Compare whether customers acquired through paid ads stay active longer or spend more than those who found you organically.


4. Cross-Category Purchase Behavior
This section helps you to understand if your customers shop in multiple categories. You can use this information to unlock cross-selling opportunities and expand your assortment into high-demand segments.
  1. Cross-Category Customers —  This section helps you understand the percentage of customers who purchased from more than one product category
  2. Avg Categories Per Customer —It helps to measure the average number of unique product categories purchased per customer
  3. Multi-Category Revenue — This shows the GMV generated by customers who purchased across multiple categories
  4. Customer Distribution by Categories Purchased — Visualize how many product categories customers typically purchase from
  5. Top 5 Popular Categories — Identify most purchased product categories based on customer count






Partner Rank
The Partner Rank module in Vantage Analytics is your strategic tool for benchmarking success. It allows you to monitor your account's competitive position within the noon ecosystem by comparing your performance directly against other players in your category. 

- To begin, navigate to the Partner Rank tab in the Vantage sidebar.


1. Summary 
The Summary section provides an instant view of where your account stands in its primary category across two critical metrics: Gross Merchandise Value (GMV) and Total Units Sold. You will notice the following information in each metric. 
  1. Current Rank: Your exact numerical standing (e.g., Rank #2) within your selected category.
  2. Relative to Above: This percentage shows the gap between you and the seller ranked immediately above you. For example, seeing "-50.1%" means the seller above you is roughly double your size in that metric.
  3. Relative to Below: This percentage shows how much larger you are than the seller ranked immediately below you. This helps you understand how secure your current position is from competitors.
  4. Position bar: A visual bar ranging from "Bottom" to "Top" that shows your account's placement relative to the entire category spectrum.


2. Overtime Summary 
Rankings are rarely static. The Overtime Summary charts allow you to track how your position evolves month-over-month. This can be tracked from the following two metrics.
  1. GMV Ranking Overtime: This section will show your revenue-based rank to evaluate if your recent pricing strategies or high-value assortments are helping you climb the ladder.
  2. Units Ranking Overtime: You can track changes in your volume-based rank to measure the effectiveness of promotional activities or high-selling products.


Search
The Search tab in Vantage Analytics provides you with first-party keyword intelligence, allowing you to understand exactly what customers are looking for and how your products rank against the competition. 

This guide explores the two primary reports within the Search module: Product Search Ranking and Search Terms Report.

Search Ranking

The Search Ranking module is your diagnostic tool for individual SKU performance. It shows you which specific search queries are driving visibility and sales for your products.

- To begin, navigate to the Search tab in the Vantage sidebar and select Search Ranking.


- You will also be able to find some important filters such as Marketplace, Timeframe, SKU and Language. You can also search by keyword using the search option. The table shows the following information.
  1. Search Query Score: This metric indicates the overall health and relevance of specific keywords of your account.
  2. Search Query Volume: This metric indicates how many customers are using that specific term.
  3. Total vs. Your Share: You can view the total platform metrics for Impressions, Glance Views (GVs), Add-to-Carts (ATCs) and Purchase alongside your account's specific percentage share of those actions.


Search Terms Report

The Search Terms Report offers a broader view of platform-wide trends, showing you what customers are actively looking for, 
regardless of whether you currently stock those items.

- To begin, navigate to the Search tab in the Vantage sidebar and select Search Terms.


- You will also be able to find some important filters such as Marketplace, Timeframe, SKU and Language.


The details on this page are divided into two types: General Search Queries and Spiking Search Queries.
 
1. General Search Queries
Access the top 100 most searched queries on noon to identify high-volume demand.
  1. Competitive Intelligence: For every top search term, Vantage shows you the Top 3 Products Bought. You can use this analysis to see what market leaders are doing differently in terms of pricing, features, or bundling.


2. Spiking Search Queries
The Spiking Search Queries section highlights keywords with the highest recent growth in search volume.
  1. Trend Spotting: You can check for seasonal changes in keywords (e.g., "Ramadan lights" or "Valentine's gift") or for new technology launches (e.g., "S26 ultra") to adjust your inventory and marketing strategies in real-time.



Commercial
The Commercial tab in Vantage Analytics is your operational command center, providing the essential data needed to manage pricing competitiveness, inventory health, and assortment depth. By utilizing these reports, you can protect your margins, reduce lost revenue from stock-outs, and ensure your products remain visible and competitive in the marketplace.

Pricing Insights

The Pricing Insights report helps you monitor price movements and BuyBox performance across your entire catalog. Maintaining price competitiveness is crucial for winning the BuyBox and converting views into sales.

- To begin, navigate to the Commercial tab in the Vantage sidebar and select Pricing Insights.


The Pricing Insights module shows the information in two sections. 

1. Pricing Overview
This section gives you a very clear snapshot of all your metrics, which relate to pricing and buy-box. 
  1. Average Selling Price (ASP): You can monitor the average price at which your items are selling and track changes over the last month to identify potential price reduction or opportunities to safely raise your prices without losing customers.
  2. SKUs Losing BuyBox: Identify exactly how many of your products are losing visibility and sales because a competitor has a more favorable offer.
  3. SKUs Non-Competitive in Market: See the count of SKUs that are priced higher than identical items elsewhere in the market, signaling a need for tactical adjustments.


2. Performance Trends & Deep Dives
The Pricing Deep Dive table provides a granular view of your pricing health  (Losing Buy-Box or non-competitive SKUs) across different product category's granularities. Before analyzing the data, you can use the filters to refine the search result.

The table is split into two primary time-based views to help you spot both immediate issues and long-term trends. The views are Month-wise and Week-wise views.
  1. Monthly Performance & Comparisons
    - Yesterday: View the real-time count of affected SKUs as of the previous day.
    - MoM Comparison (Yesterday vs. Previous Month): You can also track your progress with automatic percentage calculations comparing yesterday’s performance against the previous month and the month before that (e.g., Yesterday vs. February and Yesterday vs. January). For Example: A positive green percentage indicates an increase in pricing, while a red negative percentage indicates a decline.

  1. Weekly Trend Analysis
    - Week (As Per Every Sunday): You can monitor how many SKUs in each category were affected during specific weeks. This view helps you identify if a pricing issue was a one-time spike or a recurring trend over the last four weeks.

Stock Insights

The Stock Insights report provides a clear view of your inventory health, helping you identify out-of-stock (OOS) risks and quantify the true cost of lost sales.

- To begin, navigate to the Commercial tab in the Vantage sidebar and select Stock Insights.


1. Inventory Summary
This section provides a real-time snapshot of your stock levels across different fulfillment models and warehouse types:
  1. Noon Warehouse (FBN): Monitor products stored and fulfilled directly by noon. You can view the total count of Express-eligible SKUs, Live stock, Not Live items, and Slow-Moving inventory.
  2. Your Express Eligible Warehouse (FBP/DS Express): Track the same inventory health metrics for stock held in your own facilities that qualify for noon Express delivery.


2. Out of Stock and Replenishment
This section helps you to identify exactly what needs restocking to prevent lost revenue.
  1. Number of SKUs to Replenish: This table categorizes your SKUs into three statuses: Normal, Out of Stock (OOS), and At Risk of OOS. Use this to prioritize your supply chain efforts before availability drops to zero.
  2. Stock Trend Analysis: This visual chart plots your OOS SKUs (FBN vs. FBP) over time against your Estimated GMV Loss.


3. Express Inventory Deep Dive (By Category)
You can analyze your total and live stock levels across specific categories like Beauty, Audio/Video, or Baby Toys. This helps you identify if certain categories are suffering from a high volume of "Slow Moving" stock that may be tying up your capital.


4. Warehouse Code Level Deep Dive
For a more detailed overview, you can see your stock levels assigned to specific Warehouse Codes. This is particularly useful for large accounts managing inventory across multiple regional fulfillment centers.


Assortment Report

The Assortment Report allows you to monitor the depth of your product catalog and identify gaps in your coverage.
- To begin, navigate to the Commercial tab in the Vantage sidebar and select Assortment.


1. Today’s Overview
This section provides a real-time summary of your current catalog size, categorized by how your products are stored and fulfilled.
  1. Warehouse Assortment (FBP): The total number of unique SKUs stored in your own facility and fulfilled by you.
  2. noon Warehouse Assortment (FBN): The count of SKUs stored in and fulfilled directly by noon warehouses. These products typically benefit from higher visibility and faster "Express" delivery.
  3. Express Warehouse Assortment: The number of SKUs in your own warehouse that are currently eligible for noon’s Express delivery processing.
  4. Growth Tracking: Each metric includes a percentage indicator showing growth or contraction compared to the previous month, allowing you to see if your catalog expansion is on track.


2. Previous Assortment Deep Dive
To maintain a competitive edge, it is essential to track how your assortment evolved.
  1. Assortment Trend (Snapshot As Of Every Sunday): This table tracks your SKU counts week-over-week for each warehouse type. Use this to identify seasonal expansion or instances where your assortment may have dropped due to delisting or stock issues.
  2. Assortment by Warehouse and Processing Time: You can get a view of a snapshot of your catalog organized by warehouse type and their respective processing days (e.g., Same-day processing). This helps you understand the operational speed of your current assortment.


3. Assortment Deep Dive
The Previous Assortment Deep Dive table allows you to analyze your catalog performance at the category level.
  1. Granular Filtering: You can use the filter toggle to view your assortment by Brand, Primary Category, Secondary Category, or Tertiary Category.
  2. Monthly Comparison: View your SKU count from "Yesterday" and compare it against the previous two months (e.g., Yesterday vs. February and Yesterday vs. January). Positive or negative percentages help you pinpoint which categories are growing or shrinking.
  3. Weekly Distribution: Review the specific SKU counts for the last four weeks (ending every Sunday) to see precisely when changes in your category depth occurred.


 Other actions you can take on Vantage.

The hub is designed for flexibility, allowing you to tailor your view to your specific business needs.
  1. Partner Profiles: If you manage multiple accounts, easily switch between different Vantage accounts using the selector at the bottom of the sidebar.

  1. Country Filters: Use the country selector to filter data by regions (e.g., UAE, KSA, Egypt), 

  1. Download History: You will get an option to check all the previous reports you have downloaded before.


That’s it!
 
Got more questions? 
Contact us at seller@noon.com

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