In the fast-moving world of retail media advertising, optimizing ad performance and budget efficiency is key to success. Noon’s ad platform provides advertisers with powerful tools to refine their strategies, ensuring they reach the right customers at the right time.

This guide will walk you through how to scale your Noon ads effectively, from launching campaigns to continuous optimization for sustainable growth.

Step 1: Launch Campaigns with Auto-Targeting and Bid Optimization

Start with an auto-targeting campaign with a low initial bid to discover which search terms shoppers use. This will help you refine your approach as the campaign progresses.

✔️ Increase Bids Strategically: Gradually raise your bids to identify high-performing keywords and categories. Scale your bids strategically, moving from 0.5 up to 10, depending on the product category

✔️ Monitor Your Budget: Ensure sufficient budget allocation during the campaign duration to maximize reach and avoid missed opportunities.

✔️ Identify High-Value Targets: Track high Return on Ad Spend (ROAS) keywords and spending categories that generate valuable interactions.

Step 2: Analyze and Refine with Detailed Target Performance

After 10-15 days, review the Detailed Target Performance report to assess which keywords and categories drive conversions and visibility.

Step 3: Shift to Manual Campaigns for Precision Targeting

Once you have valuable insights from auto-targeting, move to manual campaigns for greater control.

✔️ Leverage Auto-Targeting Learnings: Use the insights from your Auto-Targeting campaign to set up manual targeting, focusing on phrase match or higher-level categories for extended reach

✔️ Use Suggested Bids: Start with Noon’s suggested bids and increase them for more relevant keywords

✔️ Allocate Higher Budgets: Invest more in campaigns targeting high-value keywords to maximize impact.

Step 4: Focus on High-Converting Targets and Refine Your Strategy

✔️Prioritize High-Converting Keywords: Target keywords and categories that consistently lead to conversions.

✔️Refine with Exact Targeting: Create new campaigns with exact or sub-category targeting to focus on high-value customers

✔️Adjust Bids Based on e-CPC: Use historical effective Cost Per Click (e-CPC) to maintain a strong ROAS.

Step 5: Continuous Optimization for Sustainable Growth

✔️ Regular Reviews: Evaluate performance, identify trends, and make necessary adjustments.
✔️ Fine-Tune Targeting & Bidding: Make ongoing adjustments based on performance, balancing visibility with conversions for sustainable growth.

Suggested Campaign Structure for Optimal Impact

• Brand Name Product Family | Month | Targeting Type

• Example: Brand Name TV | November | Manual Targeting

Here’s a strategic breakdown of campaign types, budget allocation, and goals to help you structure campaigns efficiently:

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Optimizing Product Strategy

Routine Monitoring for Peak Performance

✔️ Product Inventory: Check for products with no recent views or low stock levels and replenish where necessary.
✔️ Target Performance: Review auto-targeting results, integrating high-performing targets into manual campaigns
✔️ Bid Adjustments: Noon updates suggested bids daily, so reviewing them weekly ensures competitive placement.

Conclusion

Scaling your ads on Noon requires data-driven decisions, continuous adjustments, and strategic optimizations. By following this step-by-step approach, you can maximize your visibility, efficiency, and sales growth.

Want to learn more about optimizing campaigns? 

Sign up for our training sessions: English, Arabic.

Got further questions? 

Contact us at adsupport@noon.com or visit advertise.noon.com to learn more.

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