Understanding Self-Serve Ads
Introduction to Self-serve Ads
Self-serve ads allow sellers and brands to create and manage ad campaigns, offering flexibility, control, and cost-effectiveness. Whether you are a small business or a growing enterprise, noon’s self-serve ad platform provides tools to promote your products, increase visibility, and drive sales.
Key Benefits of Self-serve Ads
- Flexibility: Start, pause, or adjust your campaigns at any time
- Budget Control: Set daily budgets and bids that match your advertising budget
- Performance Tracking: Monitor campaign performance and optimize them based on data
- Targeted Advertising: Reach customers searching for products or browsing relevant categories by using auto or manual targeting across categories and keywords
How do Self-serve Ads Work
Self-serve ads operate on an open-auction model, where advertisers compete for targets/placements by setting bids. The ad with the highest ad rank, determined by the bid amount and the relevance score, wins the auction and appears.
- Bid amount: The amount you're willing to pay per click or thousand- impressions depending on the pricing model
- Relevance Score: A rating that measures how well your chosen targets (keywords and categories), along with the title and content of your advertised products' detail page, match user intent and influence the likelihood that customers will engage with your advertised product listings and purchase your advertised products
A well optimized product detail page can improve your ad performance
Tips:
- Ensure that your product title is relevant to the keywords which you are using
- Update your product description
The table below explains the Ad ranking process:
Comparison Between Ad Types
noon ads offer three self-serve ad solutions — Product Ads, Brand Ads, and Display Ads — each having unique objectives and catering to different advertising needs.
Product Ads
Product Ads are designed to drive sales and increase individual product visibility by appearing in key placements (see image below). For example, a seller promoting an air fryer can have their ad appear at the top of relevant search results when a customer searches for "air fryer." This placement targets high-intent shoppers, increasing the likelihood of a purchase.
Brand Ads
Brand Ads focus on building brand awareness and enhancing brand discovery by showcasing a brand’s logo, custom headline, and multiple products in key placements (see image below). Available in banner and video formats, these ads help brands capture customers' attention and drive engagement. For example, a sportswear brand can use Brand Ads to display shoes, apparel, and accessories, encouraging shoppers to explore its product range.
Display Ads
Display Ads are static graphic banners ideal for boosting brand awareness and promoting campaigns such as seasonal sales or new product launches. These ads are placed in high-visibility locations (see image below). For example, a skincare brand running a clearance sale can use Display Ads on the homepage to capture attention and redirect traffic to the sale page.
If you are quick-starting your advertising journey on noon, make sure to head to our campaign creation guides:
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