Seller Health Dashboard

Seller Health Dashboard

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The Seller Health Dashboard gives you a real-time snapshot of your performance across key fulfillment and quality metrics. Each metric in the dashboard is monitored at the seller x warehouse level. 

Use this dashboard to:

  • Track warehouse performance

  • Take corrective actions before small issues become major problems

  • Avoid penalties such as low offer visibility or warehouse deactivation

How to Access your Seller Health Dashboard

Follow these simple steps to view your real-time Seller Health Dashboard:

  1. Log in to your Seller Lab account.

  2. Go to the Reports section from the main menu.

  3. Click on Product Insights.

  4. Select Seller Health from the available options.

The dashboard is updated daily, allowing you to monitor key performance metrics and address issues before they affect your account.

Key Performance Metrics You’ll See

  1. Item Defect Rate (IDR)


  • What it measures:

The percentage of items delivered in the last 60 days that received low customer ratings (below 2 stars) or
were returned due to seller-controllable reasons (e.g., damaged, wrong item). Customer reasons like “item no longer needed” do not count against your IDR.

Where to view item-level details:

  • How is IDR calculated:

(Low Rated Items + Seller Controllable Returns) ÷ Delivered Items × 100

  • How this metric affects you:

If your offers or warehouses have a high Item Defect Rate (IDR), your offer visibility
 on the platform could be impacted. In some cases, this may even lead to warehouse-level deactivation if no corrective action is taken.

  • Who Does It Apply To: 

All fulfillment models, including FBN and Direct Ship modes.

  1. Out of Stock Rate (OOSR)

  • What it measures: 

The percentage of fulfillment requests canceled due to stock unavailability over the last 10 days.

Where to view your warehouse performance:

You can monitor your OOSR and other warehouse performance metrics directly in your Seller Lab. Click here for more details. 

  • How is OOSR calculated:

Items Cancelled as OOS ÷ Total Items to Fulfill × 100

  • How this metric affects you:

High OOSR negatively affects your reliability score and may lead to performance penalties

  • Who Does It Apply To:
    Applies only to DirectShip and Direct Delivery models. FBN is excluded.

  1. Delayed Shipment Rate (DSR)


  • What it measures: 

The percentage of items shipped after their Estimated Shipping Date (ESD) in the last 10 days.

  • How is DSR calculated:

 Items Shipped Late ÷ Total Fulfilled Items × 100

  • How this metric affects you:

Timely shipping is crucial for a good customer experience. High DSR may impact your offer visibility on the platform.
 In some cases, this may even lead to warehouse-level deactivation if no corrective action is taken.

  • Who Does It Apply To: 

Applies only to DirectShip and Direct Delivery models. FBN is excluded.

Warehouse-Level breakdown

Each metric is clearly broken down by:

  • Country

  • Warehouse Code & Address

  • Processing Method:

    • FBN - Fulfilled by noon

    • DS - Directship

    • DD - Direct Delivery

  • Performance Categories (Green, Yellow, Amber, Red, N/A). 

N/A: a particular warehouse doesn’t qualify for evaluation

 How to Stay Compliant

  • Regularly monitor your Seller Health Dashboard in Seller Lab

  • Keep inventory updated to avoid stockouts

  • Ship on time and within your processing window

  • Address product quality concerns proactively

  • Avoid policy violations (e.g., counterfeit, restricted products, manipulated ratings)

  • Respond to Warnings: If a metric nears a critical threshold, a warning will appear on your Seller Lab homepage and fulfillment pages.

  • Submit a Plan of Action (POA) : If a warehouse status turns red, you have 7 days to respond with a plan of action.

You can do this by replying to the email you received requesting a POA, or by sending your
response directly to seller@noon.com.

What Should You Do Based on Status Color?

Status

Meaning

What You Need to Do

🟢 Green

All metrics are within safe limits

You're performing well—keep up the good work!

Monitor your dashboard regularly to maintain this status.

🟡 Yellow

Minor issues detected; metrics approaching threshold

Start identifying the cause of the issues. Take preventive steps

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to avoid further decline (e.g., check return reasons, shipment delays, or stock accuracy).

🟠 Amber

Performance is below standard; nearing critical level

Immediate action recommended! Review impacted metrics in Seller Lab and
 prepare a Plan of Action (POA). Fix operational issues before the status turns red.

🔴 Red

Critical performance issues; threshold exceeded

You have 7 days to:

  1. Submit a Corrective Action Plan in Seller Lab

  2. Or raise a dispute if you believe the metric is incorrect
    During this time, the affected warehouse and its corresponding offers,  will have low offer visibility & will lose advertisement promotional privileges on the platform. If no action is taken, warehouse deactivation will occur.



Need Help or Want to Submit a POA?

Reach out to us at seller@noon.com.



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That’s it!

 

Got more questions? 

Contact us at seller@noon.com

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