Phone Verification: Verify your phone number by entering the OTP (One-Time Password) sent to your mobile device. Sellers can use a phone number from any country when
signing up and creating their Org ID.
Organization Name: Choose a unique organization name for identification (not visible to customers). Once you’ve completed these steps, you’ll receive your unique Project ID,
allowing you to proceed to Step 2.
After creating your Organization ID, you’ll be directed to the Available Services page. Click on 'Start Selling' under sell on noon.com.
Fill up your Store Details:
Select the Country where you wish to sell (UAE, Saudi Arabia, or Egypt).
Then select the country from the drop-down where your country is registered. Then click on Continue.
Enter your Display Name (in English and Arabic), which will be visible to customers. You will also see the email and phone number you have registered. Click on Continue to proceed.
You will be requested to fill out some more information about your business, such as your prior experience in online selling, the types of products you want to sell, etc.
This is an optional step. You can fill the details or just click on Skip and Finish to continue.
This will redirect to the Seller Guide, where you will see the option to Submit your legal entity. Click on the Get Started button to start your documentation process.
Code of conduct for Store Name on noon sites:
1. Store/ Display name should not be any brand /registered /approved names
used by any firm or organization or entity. For example: noon, Adidas, EMAAR.
2. Display name(store name) should not be a website/email address.
3. Display name (store name) must have a decent meaning and should not affect
Sharia, other religions, nor harm public interests or sentiments.

You can create your Legal Entity by following these simple steps.
Accessing Legal Entity Creation page: You will have two methods to access the LE creation page
Once you click on Get Started in the previous step, you will be redirected to the LE page.
Or after creating your Noon store, you can click on Store settings on the home page, then click on Legal and payment option. Then click on ‘ + Add New’ under Legal and Payment section.
Select Country:
Confirm the country where your business is registered, then click Next Step.
Enter Legal Entity Details:
Registration Authority: Choose from the dropdown. If unavailable, select ‘Others’
and email a copy of your Trade License to seller@noon.com.
Other Details:
License number
Company name and address
License issue and expiry dates
Optional: List of permitted activities per your Trade License
Upload a copy of your Trade License and click ‘Create Legal Entity’.
Your Legal Entity will be set to "Draft" status initially.
Step1:
Step2:
Step3:
Select your Taxation Status (VAT Registered or Non-VAT Registered).
If VAT Registered: Provide your VAT details, upload the VAT Registration Certificate, and click Add Tax Details.
If Non-VAT Registered: Simply select this option and confirm by clicking Add Tax Details.

Step c:Step d:Step e:Note: Provide the details as prompted and upload a proof to verify your
identity. Check accepted proof types here.
In the Partner Platform homepage, you will find an option called Select Legal Entity.
In the pop- up that appears, select the approved LE and then click on Continue.
Once the LE is approved and linked you will see the option to sign the T&C's. Click on the Continue button.
Select the Authorized Signatory’s name, click Proceed to Signing.
Accept the Terms & Conditions, then click on Sign Agreement.
A pop-up appears showing that the agreement is signed successfully.
LE eligibility check - If your commercial registration does include activities such as Sales, Trading, Manufacturing, or Distribution/Wholesale,
LE eligibility approval can take up to 24-48 working hours.
Once complete, you’re ready to start listing products on Noon by clicking on Get Started.
After getting approval on your legal entity, you are now officially registered as a Noon seller! To continue your journey and start your business with Noon, check the steps outlined in this article: I’m Registered as a Noon Seller - What’s Next?.
That’s it!
Got questions?
Reach out to seller@noon.com