Seller Reputation Dashboard
The Seller Reputation Dashboard gives you a real-time snapshot of your performance across key fulfillment and quality metrics. Each metric in the dashboard is monitored at the seller x warehouse level.
Use this dashboard to:
Track warehouse performance
Take corrective actions before small issues become major problems
Avoid penalties such as low offer visibility or warehouse deactivation
How to Access your Seller Reputation Dashboard
Follow these simple steps to view your real-time Seller Reputation Dashboard:
Log in to your Seller Lab account.
Go to the Reports section from the main menu.
Click on Product Insights.
Select Seller Reputation from the available options.
The dashboard is updated daily, allowing you to monitor key performance metrics and address issues before they affect your account.
Key Performance Metrics You’ll See
Item Defect Rate (IDR)
What it measures:
The percentage of items delivered in the last 60 days that received low customer ratings (below 2 stars) or
were returned due to seller-controllable reasons (e.g., damaged, wrong item). Customer reasons like “item no longer needed” do not count against your IDR.
Where to view item-level details:
Ratings: You can check your product ratings and customer reviews.
👉 Learn more in the Product Review & Ratings Help Center articleReturns: Monitor return trends and identify seller-controllable return reasons using the Returns Reduction Dashboard. This dashboard helps you analyze the causes of returns and take proactive steps to reduce them.
👉 Learn more in the What Is The Returns Reduction Dashboard article.
How is IDR calculated:
(Low Rated Items + Seller Controllable Returns) ÷ Delivered Items × 100
How this metric affects you:
If your offers or warehouses have a high Item Defect Rate (IDR), your offer visibility
on the platform could be impacted.
In some cases, this may even lead to warehouse-level deactivation if no corrective action is taken.
Who Does It Apply To:
All fulfillment models, including FBN and Direct Ship modes.
Out of Stock Rate (OOSR)
What it measures:
The percentage of fulfillment requests canceled due to stock unavailability over the last 10 days.
Where to view your warehouse performance:
You can monitor your OOSR and other warehouse performance metrics directly in your Seller Lab. Click here for more details.
How is OOSR calculated:
Items Cancelled as OOS ÷ Total Items to Fulfill × 100
How this metric affects you:
High OOSR negatively affects your reliability score and may lead to performance penalties
Who Does It Apply To:
Applies only to DirectShip and Direct Delivery models. FBN is excluded.
Delayed Shipment Rate (DSR)
What it measures:
The percentage of items shipped after their Estimated Shipping Date (ESD) in the last 10 days.
How is DSR calculated:
Items Shipped Late ÷ Total Fulfilled Items × 100
How this metric affects you:
Timely shipping is crucial for a good customer experience. High DSR may impact your offer visibility on the platform.
In some cases, this may even lead to warehouse-level deactivation if no corrective action is taken.
Who Does It Apply To:
Applies only to DirectShip and Direct Delivery models. FBN is excluded.
Warehouse-Level breakdown
Each metric is clearly broken down by:
Country
Warehouse Code & Address
Processing Method:
FBN - Fulfilled by noon
DS - Directship
DD - Direct Delivery
Performance Categories (Green, Yellow, Amber, Red, N/A).
N/A: a particular warehouse doesn’t qualify for evaluation
How to Stay Compliant
Regularly monitor your Seller Reputation Dashboard in Seller Lab
Keep inventory updated to avoid stockouts
Ship on time and within your processing window
Address product quality concerns proactively
Avoid policy violations (e.g., counterfeit, restricted products, manipulated ratings)
Respond to Warnings: If a metric nears a critical threshold, a warning will appear on your Seller Lab homepage and fulfillment pages.
Submit a Plan of Action (POA) : If a warehouse status turns red, you have 7 days to respond with a plan of action.
You can do this by replying to the email you received requesting a POA, or by sending your
response directly to seller@noon.com.
What Should You Do Based on Status Color?
Need Help or Want to Submit a POA?
Reach out to us at seller@noon.com.
Got more questions?
Contact us at seller@noon.comRelated Articles
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