Seller SKU Content Quality

Seller SKU Content Quality

noon distinguishes between two kinds of SKUs - noon SKUs (NSKU) and Seller SKUs. With Seller SKUs, the seller gets full responsibility and ownership over the content of the SKU. Only the seller that creates the SKU is allowed to also sell it. 

The main difference between noon SKUs and the seller SKUs is that once you submit the content for the Seller SKU, the noon team will not make any adjustments to the content itself, but we might reject it due to poor quality.

What is quality in the context of Seller SKU?

Quality refers to both how much and how good the content you provide for a specific SKU is. It’s good to provide as much information to the customers as possible, but you also have to make sure that the information is 
  • Written properly (no spelling or grammatical errors), 
  • Formatting it correctly (no unnecessary repetition), 
  • The information is consistent with each other (if you’re selling a pink T-Shirt, you cannot provide a picture of a black one), 
  • Correct information is provided in the first place (you cannot be selling a pot under the brand Samsung). 

In cases where you’re not able to provide high quality content for all the attributes, we advise you to focus only on the mandatory ones and ensure that those stand out. 

What determines the quality of the Seller SKU?

You can think of the quality as 4 distinct groups. All three together determine the quality of your Seller SKU. 
  1. Core Seller SKU information - category & brand. Without this information, you cannot create a Seller SKU. If, during the content quality check process, we realize that these are incorrectly chosen, we will reject the SKU and you will have to create a new one. 
  2. Mandatory Attributes - this is the mandatory part of the content that you absolutely fill out to give customers the overview of the product. This is usually your title and image, but depending on the category there might be more attributes that fall under the mandatory category. 
  3. Images - At least one good quality image is needed for the SKU to go live, however, the more images that you provide, the better the customer experience that you provide to your buyers. Make sure that all the images are adhering to the image requirements when uploading them. 
  4. Optional Attributes - these are the ones that are good to have to increase the conversion of your SKU, but are not needed for the SKU to go live. Having good quality information in the optional attributes section (this also includes the description and feature bullets) will improve the customer experience at noon and will increase your conversion. 

How does noon check the quality of Seller SKU?

After you submit the Seller SKU (either submit the spreadsheet with multiple SKUs, or click ‘Save Changes’ when creating a single SKU on Seller Lab), we send the content to one of our teams that will check whether the information provided is correct and up to our quality standards. 
If either (or both) of those two conditions are not satisfied, the content for the SKU will get rejected. This will show up on the content screen of your Seller SKU together with the rejections reasons. If you click on ‘Learn more’ you will get a short description on how to resolve the rejection reason. If it’s not enough you can also click the link in the description to take you to the article with more examples and information on how to resolve the issue. 

What does the completeness bar on Seller Lab tell me? 

You can see the completeness bar on the right hand side of the screen when you open an individual Seller SKU on Seller Lab.

The completeness % tells you how much of the content you have provided for the individual Seller SKU. Clicking on the arrow on the left side of the tab will expand it to show the following information. The completeness bar DOES NOT measure how well your content is written or how accurate it is, but simply HOW MUCH of it you have provided already. 

Approved Content


Rejected Content


Content Status:

What does the content status tell me?

Content status communicates where in the Seller SKU process, your SKU is. We show the content status for English and Arabic content separately

There are 4 possible statuses for each for the languages: 

  • Content Pending - you need to provide more content for your SKU to be eligible for approval. Filter by mandatory attributes. 
  • QC Pending - your SKU has been submitted to our team to be checked for quality. We'll get back to you within 2-3 business days. 
  • Approved - your Seller SKU content has been approved. 
  • Rejected - your seller SKU has been rejected. You can see the rejection reason(s) in the window under the status. 

Depending on the statuses of your English and Arabic content, the overall content status will change. 

(If you can't see the above distinction between English and Arabic content on Seller Lab yet, you will in a couple of days.)


All attributes - overall, how much of the content you’ve filled out.  

Mandatory attributes - this has to be 100% for your Seller SKU to be submitted to our team to check it. 

Optional Attributes - how many of the optional attributes you’ve filled out. Try to get this % up as much as possible as that will improve the overall quality of your Seller SKU. 

Image Status

Simply communicates whether you have uploaded the image(s) with a checkmark or not with a cross. It does not provide information on whether the image has been accepted or not. 

Brand Status

Communicates whether your brand is approved or not. This is especially important for when you're listing your products with a new brand. 



 How long does it take for my content to be approved/rejected?

We strive to reach the decision on your Seller SKU within 3 business days from the time of the submission. If we haven’t approved or rejected your content in that time, feel free to contact our seller support for more information. You can click ‘Need Support? Reach Out To Us’ on the detail page of your SKU.

 How can I check what the requirements for content quality are?

The templates (both the spreadsheet and the one of Seller Lab) will guide you through what the required content is for your Seller SKU. This will depend on the category of the product you’re listing, so make sure you pay attention to the differences. 
The quality requirements are further laid out in the following documents, so make sure you check them to ensure you’re providing the best possible content. 

Seller SKU Title

Seller SKU Category

Seller SKU Brand

Seller SKU Image

Seller SKU Product Attributes

Seller SKU Feature Bullets & Description. 


How do I know if my Seller SKU got rejected for poor content quality? 

First step in resolving the rejected content is to confirm that your Seller SKU really got rejected because of the content. You can check that in two ways. First navigate to the detail page of your SKU - Seller Lab > Catalog > Partner Catalog > Search for SKU > Open the SKU. Both of the following have to be true. 
1. Check the health tab - one of the errors has to be ‘Product not Active’


2. Check content tab - above the completeness bar the content status has to show up as ‘Rejected’



If the content status is showing up as ‘Pending’ then our team has not gotten to your Seller SKU yet. Allow for a 3 business days time window after submitting the content for us to reach a decision on your content. 

What is a Seller SKU rejection reason? 

Rejection reasons are an indicator of what you should correct in your Seller SKU content to make it go live. 
Rejection reasons are formatted according to the following template Attribute - issue. The ‘attribute’ part should give you an idea where the issue occurred and help you narrow down the choices. 

Following are the options for the attribute: 

  • Categorization
  • Brand 
  • Title 
  • Image 
  • Attributes - this refers to both mandatory and optional attributes. 
  • Feature Bullets/Description

The ‘issue’ part gives you a broad overview of what the problem with that specific attribute is. 

Where the issue is ‘Information Mismatch’ you will have to look at multiple attributes as you have likely provided inconsistent information (color_name as pink and image shows a black product). 

Our rejection reasons are split into two groups: 

  • Fatal Content Rejections - Until you make the needed adjustments to the content, you won't be able to get your content approved and hence take your product live. 
  • Suggestions for Content Improvement - We will give you feedback on how to improve the quality of your product listing, but won't reject it. 

The following SKU has both a fatal content rejection and a suggestion for content improvement. You can distinguish the two based on the description under the content status on your content page on Seller Lab. 



My Seller SKU got rejected due to content issues, what now? 

Navigate to the content tab of your Seller SKU. Under status (which should show up as ‘Rejected’) you should be able to see one or more rejection reasons. 

Clicking on ‘learn more’ next to each of the rejection reasons will give you a description of what might have gone wrong and the link in the description will take you to an article with examples on what might have occurred. Consulting these two resources - the comment and the article should help you figure out what exactly happened and should tell you how to change it. 

While the comment will give you a quick overview of the issue and how to resolve it, the articles will give you multiple examples you can examine and use as a template to fix your content. 

Once you make the necessary changes, click on ‘Save Changes’ or resubmit the spreadsheet with updated Seller SKU information. 




That’s it!


Got more questions? 

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