Welcome to noon’s Global Selling Program, a streamlined opportunity for Indian sellers to expand their business into the United Arab Emirates (UAE) and the Kingdom of Saudi Arabia (KSA). This guide will walk you through the steps to successfully enter and grow in these markets.

Note: Under the Cross-Border Selling programme, products are handled and/or delivered by us, our affiliates, or third parties appointed by us. Sellers are required to drop-ship their products to our consolidation centre in India.

Step 1: Setting Up and Activating Your Store

As a Cross-Border seller from India, to start selling on noon, you’ll first need to create and activate your store on noon’s platform. Here’s how to get started:

1- Create Your Store: 

• If your store hasn’t been created yet, refer to the detailed instructions in this article.

2- Add Legal T&C Sign off:

• For sellers who are not registered in the UAE or KSA, please select non-VAT registered while creating the Legal Entity.

• Enter your GSTIN registration details if available and submit them for approval.

• Your Legal Entity (LE) will undergo an approval flow.

3- Link Legal Entity and Bank Account Registration:

• Once your LE is approved, connect it to your designated bank account to proceed.

• Note: The designated bank account details should be compatible with receiving payments in USD.

4- Sign Terms & Conditions (T&Cs):

• Agree to the program’s T&Cs. Your LE eligibility will be reviewed again post-signing.

• Once approved, you’re officially ready to begin listing your products globally.

Step 2: Listing and Activating SKUs

Adding your products involves listing them as SKUs and activating them for sale. Follow these steps to ensure everything is set up correctly:

Import Product Details:

• Add the SKUs for the products you want to sell in the NIS - Cataloguing Sheet, which can be accessed through the Seller Lab.

• Indian Sellers will come on the FBP (Fulfilled by Partner) module.

Country of Origin:

• In the NIS, Country of Origin is mandatory for global sellers.

• Ensure Gender, Brand, Category, Sub Category, Colour, Basic type are all filled (Mandatory fields).

• Use multi-size product creation for parent-child relation SKUs and single-size for single variant SKUs.

Set HSN CODE:

• Upload your product’s HSN in the Global Product Importer found in the Seller Lab.

• Include the 8-digit HS codes for each product, as required by the Customs Authority regulations.
  Note: This is a mandatory field.

Set Pricing:

• Upload your product prices in USD using the Global Price Importer available in the Seller Lab.

• Average Selling Price (ASP) needs to be updated in the Global Price Importer.

• Set the country code in the template to:

• "AE" for UAE listings

• "SA" for KSA listings

• The USD pricing ensures accurate conversion to the local currency on the platform.

Path way - noon.com (Seller Lab) -> Catalog -> Imports -> Global -> Global Price Update

• price_usd is the selling price in USD without VAT/GST
  

Step 3: Additional Information

Here is some additional information you can explore:

• Global Seller Warranty Policy: As a seller participating in noon’s Global Selling Program, you are fully responsible for the warranty of any product sold through our platform, and the warranty provided must comply with the local consumer protection laws in the country where the item is sold and delivered.
  
  

• Seller FAQs for Noon Global Store: Find answers to common questions from Indian Sellers about selling on noon.

FAQs for Noon Global store from India: 

Getting Started

Q: How can an Indian seller at noon activate a global store to sell in  UAE or KSA?
A step-by-step guide is available here to activate your store and start selling in the UAE or KSA using your noon India store.

Q: How do I update my products?
Please refer to the product listing guidelines

• Items should not be fragile or dangerous goods

• Items Volumetric weight or actual weight should not be more than 2kg

• Items must not be prohibited/restricted in the UAE or KSA by law: refer to the lists of Prohibited to ship in UAE and KSA

Pricing & Fees

Q: How will the Global products be priced?
Sellers can upload their average selling prices in USD using the Seller Lab. The process for uploading prices are as follows:

  Path way - noon.com (Seller Lab) -> Catalog -> Imports -> Global -> Global Price Update

• price_usd is the selling price in USD without VAT/GST
  

Q: What is the fee for selling on noon global?
Sellers will be charged Marketplace Fees as per the Applicable Rate card in the UAE and KSA.

Q: Are sellers required to pay storage fees for stocks in the noon freezone warehouse, and if so, what are the typical charges and determining factors involved?

All items available in the freezone warehouse will be treated the same as local FBN WH. Rates and charges will remain the same as noon FBN rate card. 

You can check here the rate card for UAE & KSA

Returns & Fulfilment

Q: How are returns processed?
All returned items are brought back to a free zone warehouse in the UAE and KSA and go through a QC process. After QC, customer returns are classified as either saleable or non-saleable stock.

• Saleable stock is re-inventoried and made available for resale.

• Non-saleable stock can either be liquidated at a pre-agreed rate card or returned to the partner.

• Stock syncing

• Order export

• Order fulfilment
  
  

Payments & Invoicing

Q: Where can I find the financial statements for a global account?
Sellers can access financial statements by navigating to the ‘Payments & Fees’ section in the Seller Lab of their existing accounts. Seller needs to select the country as ‘UAE’ or ‘KSA’ for global account statement.  Link to noon Payment Policy here.

No, noon collects the applicable VAT in both the UAE and KSA and pays it directly to the relevant authorities. VAT or other import-related charges will not appear on the seller's invoice. Only the VAT applicable to Marketplace Fees (UAE: 5%, KSA: 15%) will be reflected in the seller's invoice and financial statements.

All payments will be transferred to the bank account linked to the noon India seller account. This account must be capable of receiving payments in USD.

 Note: Payment will be made from our UAE/KSA entity to the seller's designated bank account. Any additional charges deducted by the receiving bank will be charged to the seller directly and will not be covered by noon.

Tax & Registration

Q: Do I need VAT registration to start a noon global store?

No, VAT registration is not mandatory for noon Global Stores in either the UAE or KSA. Indian sellers will be registered as non-VAT sellers while selling through the cross-border program.

Noon T&C’S

• For UAE-Refer to this T&C article here

• For KSA-Refer to this T&C article here

Q: What are the warranty requirements in KSA and how can a seller enable the warranty?

All items need to meet KSA Saudi requirements by law. Seller needs to enable warranty as noon global guidelines here

Compliance & Documentation

Q: What are the documentation and compliance requirements to be part of noon global program?

Sellers are responsible for providing or maintaining the necessary documentation for cross-border shipments.

 While creating a Seller Lab account, the following documents will be required from sellers.

• GST/Non-resident VAT Certificate

• Bank Account Details

• Warehouse Allocation

• Passport copy (of the same person on the GST certificate)

• Trade License Certificate / Document

Documents mentioned below will be required for order processing: 

• Goods and Services Tax (GST) certificate

• Letter of Undertaking(LUT) Copy

• Authorised Dealership Code Copy

• Importer Exporter Code (IEC) Copy

• Permanent Account Number (PAN) Copy

Additional points for Non-Resident Sellers in UAE:

• List products inclusive of VAT.

• Raise a zero-rated invoice for exports.

• Maintain order ID level information for customs and VAT remittance.

• Noon will maintain the order ID level information against the inbound shipment, customs, and VAT remitted on the seller's behalf. To defend the seller remittances.

• For any returns – Import VAT, customs and shipping charges will be a non-recoverable cost.

• MP service invoice to Non-resident Seller will be at the VAT rate of 5% as the cost to Non-resident Seller.

• Zero-rated Tax Invoice will be issued by a non-resident seller to the end customer.

• The invoice will be available on the noon.com customer account.

Additional Points -For  Non-Resident Sellers in KSA:

• All transactions are VATable @ 15%. Unless there is any charge or breach of contract.

• Lists the products on the noon.com KSA platform. 

• Tax invoice will be issued by the non-resident KSA VAT seller with 15% under non-resident KSA VAT TRN.

• The invoice will be available on the noon.com customer account.

• As per the T&Cs with respect to non-resident sellers and noon-eCommerce KSA operations, Issue tax invoices with 15% VAT& maintain order-wise VAT statements for tax return filing.

  
  

  That’s it!

  Got more questions?

  Contact us at seller@noon.com.